Undergraduate - UnitECC2450 - Sports economics

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Offered	Clayton Second semester 2012 (Day)
Coordinator(s)	Dr Ross Booth

Synopsis

This unit will cover: demand for sport, sports revenues, the economics of sports broadcasting, the pricing of sports events; why professional team sports leagues form, whether clubs are profit-maximisers or win-maximisers, remedies for competitive imbalance such as player drafts, salary caps and revenue sharing, the role of player associations in professional sport; government subsidies in sport, the economic impact of sports events, stadium financing; case studies of professional team sports leagues in Australia, North America and Europe; globalisation in professional sport, future directions in sport.

Outcomes

The learning goals associated with this unit are to:

examine the so-called 'peculiar' characteristics of sports markets and the policy conclusions that follow
analyse the role economic incentives play in determining the behaviour of controlling bodies, leagues, clubs, players, fans, sponsors, the media and government
compare and contrast the key features of various sports markets in Australia and overseas
use the economic analysis learnt to develop appropriate policies to address economic problems in the sports industry.