Postgraduate - UnitBTX5150 - Law of marketing

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Postgraduate
Faculty	Faculty of Business and Economics
Offered	Caulfield Summer semester B 2012 (On-campus block of classes)
Coordinator(s)	Mr Mark Bender

Synopsis

The unit aims to develop an understanding of the legal frameworks regulating marketing activities, including competition law, the regulation of marketing communication, channel strategies and the fundamentals of intellectual property principles.

Outcomes

The learning goals associated with this unit are to:

identify, analyse and apply laws designed to protect consumers
identify, analyse and apply intellectual property principles and apply these to the development, marketing and protection of products, knowledge and ideas.
identify, analyse and apply the laws regulating a range of competition practices.

Assessment

Within semester assessment: 50%
Examination: 50%

Contact hours

3 hours per week

Prohibitions

BTX9150