Undergraduate - UnitATS4414 - Rhetoric: public address

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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12 points, SCA Band 1, 0.250 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Arts
Offered	Not offered in 2012
Coordinator(s)	Associate Professor Peter Murphy

Notes

Previously coded COM4260

Synopsis

In this unit students consider persuasion, history and theory of rhetoric, and public address. The unit looks at the relation between communication, politics, and public advocacy - and at the principles of rhetoric, public speaking, and speech writing. It explores the role of speeches in leadership - and how speeches persuade others, mobilize opinion, foster controversy and dramatic conflict, and create allegiances and social consensus.

Outcomes

On the successful completion of this unit, students will be able to demonstrate:

An understanding of the general principles of rhetoric and composition
An understanding of the relation between social context and public address
An enhanced capacity to compose speeches and public addresses
An ability to explain and analyze course concepts and debates in written and oral forms, and to engage at a high level of independent research.

Assessment

Essay 1 (Theory and debates) (4000 words): 40%
Essay 2 (Case study) (5000 words): 60%

Contact hours

One 2- hour seminar per week

Prohibitions

APG5414