Undergraduate - UnitATS2818 - Public relations theory and processes

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 1, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Arts
Offered	Not offered in 2012

Notes

Previously coded PRL2003

Synopsis

Introduction to the theory and processes of public relations. Historical, economic, social, ethical and legal contexts. Roles and responsibilities of public relations people in managing populations in an age of rapid social change. Public relations processes in International and Australian contexts.

Assessment

Essay (1200 words): 20%
Folio project (1800 words): 40%
Examination (2.5 hours): 40%

Chief examiner(s)

Dr Jaganathan Marimuthu

Contact hours

2 hours (1 x 1 hour lecture and 1 x 1 hour tutorial) per week

This unit applies to the following area(s) of study

Communications

Prerequisites

ATS1277 and ATS1278 or equivalents or permission (Business students may substitute MKW1120 for ATS1277 or ATS1278).

Prohibitions

GSC1001, GSC2410, PRL1001