Postgraduate - UnitAPG5400 - Issues in international communications

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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12 points, SCA Band 1, 0.250 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Postgraduate
Faculty	Faculty of Arts
Offered	Caulfield Second semester 2012 (Day)
Coordinator(s)	Dr Jinna Tay

Notes

Previously coded COM5009

Synopsis

This subject explores key issues arising from the rapid change, development and growth in international communications. It examines the impact of globalisation and shifts in production, distribution and consumption in international communications. Students will consider power and disadvantage; cultural flows and exchange; development communication; cross-cultural communication; international advertising and public relations; diasporic cultures; and legal and ethical issues in international communications. Examples will be drawn from many different countries, including case studies of communications and media in Asia, Europe, North America and the Middle East.

Outcomes

Upon completing this unit, students should:

Have a sound understanding of globalisation as it affects communications and media industries;
Be able to analyse global media and the policies which affect them;
Be aware of the potentials and problems of cross-cultural communication and of the major theories which have been developed to explain them;
Understand changing modes of reception by global audiences, together with the implications of these processes for national and personal identity;
Be aware of the major legal and ethical challenges thrown up by the globalisation of communications and media;
Demonstrate an enhanced ability to conduct independent research.