Monash University

Postgraduate - Area of Study

Students who commenced study in 2012 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

print version

Managing facultyFaculty of Arts
Offered byNational Centre for Australian Studies
School of Journalism, Australian and Indigenous Studies


  • Unit codes that are not linked to their entry in the handbook are not available for study in the current year.


The tourism industry currently employs around 10 per cent of the Australian workforce and over the last decade has been both one of the world's, and Australia's, fastest growing industries. Currently more than eight million international visitors are forecast to arrive in Australia by the year 2012. Australia is widely regarded as being one of the global leaders in the management and marketing of tourism.

Some of the key issues that the graduate tourism program addresses include the following:

  • associated impacts of tourism on the environment
  • developmental and planning issues associated with managing tourism growth
  • how destinations are marketed and the notion of whether countries can become 'brands'
  • how new technologies such as the internet will impact on the industry
  • the current state of the global tourism industry
  • the patterns of global tourism development and why some regions are growing faster than others
  • the role 'culture' plays in the industry
  • the role of special events such as major sporting events in tourism development
  • the role of the government in managing the industry
  • the segments of the market which offer the greatest growth prospects
  • type of tourism emerging in the 21st century
  • where the proposed tourism growth will come from and where will it occur in the world.

The key strength of the graduate tourism program lies in its international focus, its multidisciplinary nature, its industry links and its ability to critically evaluate the industry from various perspectives. The program highlights the value of field-based learning, and a range of study tours are offered to encourage student interaction with the industry. Academically, the program encompasses the areas of:

  • Australian culture and society
  • communications and technology
  • cross-cultural analysis
  • cultural tourism
  • development and planning issues
  • environmental tourism
  • independent tourism
  • marketing and international marketing
  • museum and heritage studies
  • special events.

All courses within the graduate tourism program are designed for students who wish to work in the management sector of the industry.

The graduate tourism program actively pursues research and supervision in the following areas:

  • Aboriginal tourism
  • backpacker/independent tourism
  • cultural tourism and museum studies
  • educational tourism
  • international tourism marketing
  • tourism and development in less-developed countries
  • tourism planning and development in regional areas
  • urban tourism
  • wine tourism
  • tourism in transition in Eastern Europe.


Master of Arts by Research and Coursework

The entry below only details the coursework component of this degree. For all requirements including the research/thesis component refer to the full course entry at

Offered by the National Centre for Australian Studies, within the School of Journalism, Australian and Indigenous Studies

This course seeks to develop a strategic understanding of how the industry operates and is designed for those students who desire to undertake some original research in close association with the industry. Students are encouraged to conduct research internationally with universities that have exchange agreements with Monash.


  • APG5717 Applied industry research
  • an additional unit to the value of 12 points as approved by the course coordinator

Course coordinator

Dr Vicki Peel

Further courses

For a list of units studied or course outlines, refer to the relevant courses.

Relevant courses

  • 2695 Master of Arts*
  • 2846 Master of Arts by research and coursework
  • 3067 Master of Tourism
  • 0020 Doctor of Philosophy*

* By research.