relationship-marketing/index

aos

18 September 2017 18 December 2024
Monash University

Postgraduate - Area of Study

Students who commenced study in 2012 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

print version

Managing facultyFaculty of Business and Economics
Campus(es)Caulfield

Notes

  • Unit codes that are not linked to their entry in the handbook are not available for study in the current year.

Units

To complete a relationship marketing major, students must complete:

(a.) The following five units:

  • MKF9110 Theory and process of buyer behaviour
  • MKX5251 Case studies in marketing strategy
  • MKX5660 Relationship marketing
  • MKX9160 Foundations of marketing
  • MKX9701 Direct marketing

(b.) one of the following two units:

  • MKF5630 Services marketing
  • MKF9790 Banking and financial services marketing

Contact details

Graduate Student Office

Telephone: +61 3 9903 1400

Fax: + 61 3 9903 1357

Email: buseco-postgrad@monash.edu

Relevant courses

2276 Master of Marketing