Monash University Handbook 2010 Postgraduate - Unit

Synopsis

The organisation, objectives and operations of typical publishing firms. Principles and practices of management in the publishing industry. Topics include the objectives of the firm; decision-making processes; the management of intellectual property, including contracting with authors, suppliers, distributors, other publishers; financial management; the creation and supervision of teams; project management; the supervision of team-leaders and project managers; staff appraisals; the management of specialists and suppliers, including outsourcing; information technology, records and archives management; managing change in the firm.

Objectives

At the completion of the subject candidates should have acquired:

1. a sound understanding of the importance of management in publishing;
2. an understanding of key principles and practices applicable to the publishing firm, the organisation of the publishing firm and of the publishing industry;
3. analytical, problem-solving and presentational skills appropriate to the context of publishing.

Assessment

Two projects and practical assignments (2000 words): 45%
Essay (1500 words): 35%
Examination (1000 words): 20%

Chief examiner(s)

Nick Walker

Contact hours

2 hours (1 x 2 hour seminar) per week plus industry seminars

Prerequisites

48 points at 4th year level including PUB 4001, PUB4002 and PUB4003 or equivalent, or with the approval of the co-ordinator.