Monash University Handbook 2010 Undergraduate - Unit

Synopsis

The dynamics of issues management, risk communication and crisis management in internal and external environments. Research tools and methods to assess stakeholder views and values, both for strategic planning and campaign evaluation purposes. How communication technologies can support or impede communication management.

Objectives

On successful completion of this unit students will be able to: identify and analyse risk and crises issues; comprehend, interpret and reflect on the role and purposes of issue and risk identification in modern organisations; critically analyse information relating to issues or crises; develop risk and crisis management plans; conduct appropriate literature searches, review literature and carry out research; compose clear, concise actionable reports; and work reflexively and effectively as a member of a broad based team.

Assessment

Written work: 55%
Presentation: 15%
2 hour Exam: 30%

Contact hours

3 hours class contact or equivalent per week

This unit applies to the following area(s) of study

Public relations

Prerequisites

MKW2251 or PRJ2251

Co-requisites

This unit is only available to students enrolled in course codes 0002 (Caulfield students only), 1275 or 3793

Prohibitions

MKW2252