Monash University Handbook 2010 Postgraduate - Unit

Synopsis

Non-domestic market opportunities and appropriate techniques to identify, develop, monitor and manage the international environment.

Objectives

The learning goals associated with this unit are to:

• analyse the role of economic development international trade and, environmental factors in global marketing
• identify, evaluate and select attractive global markets
• apply marketing concepts and models in analysing and formulating global marketing plans
• critically assess strategic approaches used in global marketing
• develop and evaluate cohesive marketing strategies for organisations involved in global marketing and formulate global marketing programs for a hypothetical or real product and organisation.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

David Stewart

Contact hours

3 hours class contact or equivalent per week

Prerequisites

MBA9006, MKX5461, MKX9160 or MKX9550.