Monash University Handbook 2010 Undergraduate - Unit

MKW2600 - Tourism marketing

Level	Undergraduate
Faculty	Faculty of Business and Economics
Offered	Berwick Second semester 2010 (Day) South Africa Second semester 2010 (Day)
Coordinator(s)	Ms Maureen Griffiths

An in-depth analysis of the marketing techniques that can be applied to the tourism sector.

The learning goals associated with this unit are to:

recognise the importance of marketing to the tourism sector
identify the marketing methods employed by the tourism sector
distinguish between marketing a service and a physical good
analyse the marketing strategies, including segmentation, employed by the tourism sector.

Within semester assessment: 50%
Examination (2 hours): 50%

3 hours class contact or equivalent per week