Monash University Handbook 2010 Postgraduate - Unit

Synopsis

An in-depth introduction to the critical thinking and planning required in the initial stages of a thesis or research project. Development of a literature review, research model and research proposal.

Objectives

The learning goals associated with this unit are to:

• develop an understanding of how to formulate a theoretical framework for a marketing problem/opportunity
• provide an understanding and appreciation of qualitative and quantitative research techniques
• provide an understanding of how to conduct data analysis
• develop a comprehensive case study and a comprehensive research report
• develop a capability of communicating research findings.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Yelena Tsarenko

Contact hours

3 hours class contact or equivalent per week

Prerequisites

MKF9120 and either MKX9160, MKX9550 or MBA9006 or an undergraduate major in Marketing. Students with an undergraduate major in Marketing will need to contact the course director for approval before enrolling in the unit.