Faculty of Business and Economics

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Monash University

Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

FacultyFaculty of Business and Economics
OfferedCaulfield First semester 2010 (Day)
Caulfield Second semester 2010 (Evening)
Coordinator(s)Ms Jane Carroll


The unit is designed to sensitise students to the issues which affect a firm's ability to compete effectively, and from which competitive advantage is derived.


The learning goals associated with this unit are to:

  • identify and interpret the trends and challenges created by an increasingly competitive and dynamic business/organisational environment
  • analyse an organisation, taking account of its external environs and identify activities from which competitive advantage may originate
  • critically assess the strengths and weaknesses of the main competitive advantage theoretical perspectives and make recommendations how an organisation may develop its competitive advantage
  • create and design strategies for specific organisations to build sustainable competitive advantage using a range of current issues that take into account the dynamic external environment and the organisations skills and resources.


Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Colin Jevons

Contact hours

3 hours class contact or equivalent per week


Students must have passed AFF1000, BTF1010 and MKF1120 or must have passed MKF1120 and PMM1010