Monash University Handbook 2010 Undergraduate - Unit

Synopsis

The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.

Objectives

The learning goals associated with this unit are to:
+ be able to apply the main principles of law affecting the development of new products, the promotion of products, the pricing of products and the distribution process.

Assessment

Within semester assessment: 30%
Examination (3.5 hours, open-book): 70%

Chief examiner(s)

Mark Bender

Contact hours

3 hours class contact or equivalent per week

Prerequisites

BTC1110 and MKC1200

Prohibitions

BTC3300, BTF3181, BTW3281