Monash University Handbook 2010 Undergraduate - Unit

Synopsis

This unit introduces and develops an understanding of the role of communication in the tourism experience, including pre-visit, on-site and post-visit communication. The impacts of image and the media on tourism and the tourist experiences are examined. A major focus of this unit is the contribution of communication theory to cross-cultural communication and visitor interpretation.

Objectives

The learning goals associated with this unit are to:

• outline and analyse the importance of image and the role of the media in tourism
• analyse tourist communication theory including interpretation
• deconstruct cross-cultural considerations to tourist communication.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Dr Jennifer Laing

Contact hours

3 hours per week

Prohibitions

MGW2520