Faculty of Business and Economics

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Monash University

Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

FacultyFaculty of Business and Economics
OfferedNot offered in 2010
Coordinator(s)Dr Linda McGuire


This unit introduces students to the language, concepts and theories of services management. Students are required to apply critical thinking and research skills to strategic problem solving in services cases. Frameworks and tools for strategic analysis of services are examined and applied to contemporary Australian cases. The emphasis is on research, analysis and critical thinking skills to evaluate strategy for service organisations. The objective is to develop students' skills in independent strategic thinking.


The learning goals associated with this unit are to:

  • identify and explain services management concepts and theories
  • apply concepts and techniques to analyse particular cases
  • research and evaluate information to analyse particular cases
  • identify and evaluate strategic issues and recommend actions in particular cases
  • integrate and effectively communicate analysis in presentations and reports.


Within semester assessment: 40%
Examination (3 hours): 60%

Chief examiner(s)

Linda McGuire

Contact hours

3 hours per week