units
ETC2500
Faculty of Business and Economics
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6 points, SCA Band 0 (NATIONAL PRIORITY), 0.125 EFTSL
SynopsisThis unit introduces sample survey methods, statistical techniques for the analysis of survey data and also introduces qualitative research techniques. It provides students with the knowledge and skills required to understand the role research methods play in problem identification, decision making, strategy development, marketing planning and the evaluation of marketing performance. Objectives
The learning goals associated with this unit are to:
Assessment
Within semester assessment: 40% Chief examiner(s)Contact hoursTwo 1-hour lectures and one 2-hour tutorial per week PrerequisitesProhibitions |