Monash University Handbook 2010 Undergraduate - Unit

Synopsis

Business in Australia; objective; different forms; demand and cost structure; capital structure; structure-conduct-performance paradigm; industry structure; diversification and vertical integration; barriers to entry of firms; advertising; research and development; innovation; industry and trade policies; effects of policies on international markets with emphasis on Asian market; regulations of businesses and functions of regulatory bodies; the performance of public and private sector.

Objectives

The learning goals associated with this unit are to:

• understand the concepts used in the economic analysis of business and the policy framework within which business operates
• analyse how business policies impact; be able to evaluate, from the perspective of the firm or economy as a whole, the impacts of policy on business
• apply models of behaviour to specific cases
• develop a critical interest in economic policy directed to business
• develop skills in researching impacts of policy on business, and in communicating the results of this research.

Assessment

Within semester assessment: 30%
Examination (2 hours): 70%

Chief examiner(s)

Asadul Islam

Contact hours

3 hours per week

Prerequisites

ECF1100, ECW1101 or ECC1000