Monash University Handbook 2010 Undergraduate - Unit

Synopsis

This unit will cover: demand for sport, sports revenues, the economics of sports broadcasting, the pricing of sports events; why professional team sports leagues form, whether clubs are profit maximisers or win-maximisers, remedies for competitive imbalance such as player drafts, salary caps and revenue sharing, the role of player associations in professional sport; government subsidies in sport, the economic impact of sports events, stadium financing; case studies of professional team sports leagues in Australia, North America and Europe; globalisation in professional sport, future directions in sport.

Objectives

The learning goals associated with this unit are to:

• examine the so-called 'peculiar' characteristics of sports markets and the policy conclusions that follow
• analyse the role economic incentives play in determining the behaviour of controlling bodies, leagues, clubs, players, fans, sponsors, the media and government
• compare and contrast the key features of various sports markets in Australia and overseas
• apply the skills learnt to solve problems faced by sports businesses

Assessment

Within semester assessment: 50%
Examination (2 hours): 50%

Chief examiner(s)

Peter Schuwalow

Contact hours

3 hours per week

Prerequisites

ECF1100

Prohibitions

ECC2450, ECW2450