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Monash University

Monash University Handbook 2010 Postgraduate - Unit

12 points, SCA Band 1, 0.250 EFTSL

FacultyFaculty of Arts
OfferedNot offered in 2010


The unit analyses the convergence media in terms of its effects on government policy, the shift from cultural to creative industries policy, the structure of the public sphere, the aesthetics of media production and commercial organisation structure. Case studies are drawn upon from Australia, South and East Asian and European countries in order to illustrate these developments.


Upon completion of this unit students are expected to demonstrate an ability to:

  1. assess national policy responses to issues arising from media convergence;
  2. engage in discussion informed by current media research in communications convergence;
  3. assess quantitive (statistical) and qualitative (ethnographic) research methods in establishing commercial and domestic use of convergent media.


First Essay (3,500 words): 40%; Second essay (3,500 words): 40%; Seminar presentation (2,000 words): 20%

Contact hours

2 hours (1 x 2 hour seminar) per week


COM4010(H), COM5010