Faculty of Arts

Skip to content | Change text size

print version

Monash University

Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 1, 0.125 EFTSL

FacultyFaculty of Arts
OfferedGippsland First semester 2010 (Day)
Gippsland First semester 2010 (Off-campus)
Sunway First semester 2010 (Day)
Coordinator(s)Simon Cooper


Introduces techniques for describing and analysing the production, distribution and reception, as well as the formal properties, of media texts. Focuses on 'mass media' as a set of relationships between owners, producers, texts and audiences. Introduces these relationships in connection with studies of power and influence, focusing on particular dimensions of difference and inequality in social life. Areas of study include news production, textual analysis, media ownership and diversity, film and sport.


In this unit teaching staff aim to provide you with a range of readings and practical exercises that help you acquire conceptual frameworks for analysing media texts and media industries. Through close reading, oral discussion and writing exercises you should acquire various practical and conceptual tools for understanding not only the form and content of
media texts,but also the structure and operation of the various industries and institutions that make up what we call "mass media".

On successful completion of this unit students should be able to:

  1. Recognise and be able to apply available strategies for critically analysing media texts as tools for making meaning;
  2. Demonstrate an understanding of the various economic, political and cultural forces which shape the practical work of media production;
  3. Demonstrate an appreciation of the historical development of media industries; and
  4. Demonstrate an appreciation of the ways that available frameworks for making sense of media texts contribute to the production of dominant, or "common sense", understandings of the world.


Written work (3500 words): 60%
Attendance/participation: 10%
Exam: 30%
OCL students: Written work(3500): 70%
Exam 30%

Chief examiner(s)

Simon Cooper

Contact hours

3 hours (1 x 2 hour lecture and 1 x 1 hour tutorial) per week

This unit applies to the following area(s) of study

Australian studies