Faculty of Business and Economics

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Monash University

Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

FacultyFaculty of Business and Economics
OfferedClayton First semester 2010 (Day)
Coordinator(s)Mr Mark Bender


The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.


The learning goals associated with this unit are to:

  • identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
  • identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
  • identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
  • develop an ability to research and critically evaluate developments in marketing law.


Within semester assessment: 30%
Examination (3.5 hours, open-book): 70%

Chief examiner(s)

Mark Bender

Contact hours

3 hours contact per week




BTF3181, BTW3281, MKC3300