Monash University Handbook 2010 Undergraduate - Unit

Synopsis

The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.

Objectives

The learning goals associated with this unit are to:

• identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
• identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
• identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
• develop an ability to research and critically evaluate developments in marketing law.

Assessment

Within semester assessment: 30%
Examination (3.5 hours, open-book): 70%

Chief examiner(s)

Mark Bender

Contact hours

3 hours contact per week

Prerequisites

BTC1110

Prohibitions

BTF3181, BTW3281, MKC3300