Monash University Handbook 2010 Postgraduate - Unit
ATM5070 - International tourism marketing
12 points, SCA Band 3, 0.250 EFTSL
Synopsis
An overview of international tourism from a cost/benefit approach. Principles of international marketing. Australia's international marketing strategies, especially regarding Japan, Europe, UK and Ireland, North America, New Zealand and Asia.
Assessment
Assignment (7000 words): 45%
Class participation: 15%
Examination (2 hours): 40%
Contact hours
3 hours (1 x 3 hour seminar) per week
Prerequisites
ATM5010
Prohibitions
ATD4070, ATM4070
