Leader: Russell Kennedy

Offered

Caulfield Second semester 2008 (Day)

Synopsis

Introduces students to skills, processes, materials and equipment for graphic design and image making. Students are introduced to topics through a series of theoretical and practical exercises. They are required to use typography and other methods of visual communication. Each exercise will require students to identify appropriate research resources. Historical and contemporary examples of design and typography will be examined, analysed and discussed, providing opportunities for students to understand and develop skills in visual communication, visual literacy, personal communication, concept development, design experimentation, graphic processes and presentation.

Objectives

On completion of this unit, students will:

1. understand the use of graphic design as contemporary visual language;
2. apply the basic elements and principles of design;
3. approach the problem solving of two dimensional design with an inquiring, adventurous and open attitude;
4. utilise the correct processes and techniques appropriate to design, image making and typography;
5. identify the appropriate and responsible application of typography and image within a commercial and public environment;
6. understand and use correct design and typographic terminology;
7. understand the historical and parallel development of both graphic design and typography;
8. have the skills to create images at a basic level and utilise them within a design environment;
9. identify appropriate research resources relevant to their study of design.

Assessment

Major projects: 70% Visual diary: 10% Minor exercises: 20%

Contact hours

4 hours per week

Prerequisites

DGN1001 and must be enrolled in the Bachelor of Design (Visual Communication) program, or by permission from course coordinator.

Co-requisites

OHS1000

Prohibitions

VCO1101, VCO1102