Leader: Dr David Dunstan and Nick Walker

Offered

City (Melbourne) Second semester 2008 (Day)

Synopsis

The Australian publishing industry is both a large national industry and a significant part of a massive global industry. Australian publishers, printers and booksellers participate in an international book trade in which rights to books and electronic products are both produced and bought and sold for publication in different countries and different languages. This unit examines the commercial operation and dynamics of publishing in a globalised environment.

Objectives

On completion of the unit the student should have acquired:

1. an understanding of the dynamics and processes of the Australian book trade;
2. an understanding of the Australian book trade in its international context;
3. an understanding and capacity to analyse established and emerging methods of book and e-book marketing and selling;
4. developed basic skills in copywriting and the negotiation of sales rights.

Assessment

Seminar essay and presentation (1500 words): 20%
Long Essay (3500 words): 35%
Practical Exercises in copywriting and sales (3000 words): 30%
Examination (1 hour): 15%

Contact hours

2 hours (1 x 2 hour seminar) per week plus additional site visits and guest lectures.

Prohibitions

PUB5010