PMM3020 - Psychology, management and marketing

Leader: Jane Carroll

Offered

Caulfield Second semester 2008 (Day)
Caulfield Second semester 2008 (Off-campus)

Synopsis

Psychology, Management and Marketing is the capstone subject in the BPsychMgt/Mkt degree. A major goal is to allow students to participate actively in discussion. Discussion will be focused around business cases that allow students to apply their knowledge of management, marketing and psychology. When planning for the future, students will be encouraged to consider not only profit margins, but also the psychological, legal, ethical and marketing issues of the stakeholders involved. The other major goal is to provide an opportunity for students to practice working in teams to integrate and apply the theories of psychology, management and marketing to practical problems in organisations.

Objectives

The learning objectives of this unit are to:

• integrate the theoretical and functional aspects of the psychology, management and marketing disciplines into a practical problem solving framework to critically assess the real life business situation facing a variety of organisations as outlined in case material;
• apply appropriate tools to formulate strategic alternatives to address the situation facing the organisation;
• assess and select the most viable strategy given the organisations objectives and strategies and capabilities;
• demonstrate effective personal communication and presentation skills to argue and justify recommendations.

Assessment

Within semester assessment: 60%
Examination (3 hours): 40%

Contact hours

Two 1.5 hour discussion classes per week

Prerequisites

Any two units in each of the three disciplines: psychology, managment and marketing (any two of the six units must be at second-year level or above, or by permission