Leader: Associate Professor B Marshall

Offered

Alfred Hospital Second semester 2008 (Day)

Synopsis

Theories and models of health promotion. Planning and implementation strategies including education and information advocacy, social marketing, legislation/regulation, mediation and community development. Settings for health promotion including community, neighbourhoods, schools, general practice, hospitals, workplace and home. Managing and maintaining health promotion programs. Monitoring and evaluating health promotion processes and outcomes. Current issues in health promotion eg efficacy of intersectoral health promotion, economic and social benefit, public vs private actions, behaviourist vs structuralist approach.

Objectives

The overall aim of this unit is to equip students with a knowledge and comprehension of health promotion theoretical frameworks, experience in developing health promotion strategies, and an understanding of health promotion concepts and approaches as they relate to contemporary health issues in Australia and other countries.
The unit is designed to assist students to:

1. Appreciate key developments in Australia and internationally that have contributed to current understanding of health and health promotion;
2. Examine the range of theoretical and practical intervention frameworks available for health promotion delivery;
3. Become familiar with the information and skills required for the development of health promotion programs;
4. Describe and form opinions on dilemmas and difficulties in health promotion.

Assessment

Written assignments 100%

Contact hours

2 contact hours per week at Melbourne University