Leader: Mr Andrew Cavanagh

Offered

Not offered in 2008

Synopsis

This unit provides students with an understanding of the theories, concepts and practices that underpin the buying function in general and in the pharmaceutical and healthcare industry in particular. The unit is designed to respond to the needs of leading players in the pharmaceutical industry and its peak body representatives. In order to be effective sales professionals it is necessary to understand the product buying function in detail.

Objectives

The learning goals associated with this unit are to:

• identify the elements within the process of merchandising
• explain how the various components of a merchandise plan fit together
• develop a channel plan within a retail pharmacy environment
• critically evaluate a pharmaceutical supply chain
• analyse the increasing impact of ethical considerations on the pharmaceutical sector.

Assessment

Within semester assessment: 60%
Examination (2 hours) 40%

Contact hours

39 hours contact hours.

Prerequisites

Students must be enrolled in course code 3464.

Co-requisites

Students must have passed VCD1202, VCD1201 or MKX9180.