Monash University Handbooks 2008

MKX9031 - Principles of media planning, buying and selling

6 points, SCA Band 3, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Ms Irene Powell


Caulfield First semester 2008 (On-campus block of classes)


Topics include the interface between marketing, advertising and media planning, media planning considerations, criteria used for media buying and methods of negotiation for media buying and selling.


The learning goals associated with this unit are to:


Within semester assessment: 50%
Examination (2 hours): 50%

Contact hours

One week block

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