Leader: Associate Professor Francis Farrelly

Offered

Caulfield First semester 2008 (Evening)
Caulfield Second semester 2008 (Evening)

Synopsis

Introduction to the development, evaluation and implementation of strategies for consumer and industrial products and services both in the private and public sector. Analysis includes objective setting, problem identification, environment analysis internal and external, strategy design and evaluation, corporate and functional implications, and strategy implementation.

Objectives

The learning goals associated with this unit are to:

• integrate the theoretical, functional and planning aspects of marketing (and other business disciplines) into a practical problem solving framework
• develop skills at solving real life marketing problems based on information supplied in case studies
• develop personal communication and discussion skills.

Assessment

Within semester assessment: 60%
Examination (3 hours): 40%

Contact hours

3 Hours class contact or equivalent per week.

Prerequisites

Students enrolled in course code 3802 (M.Mktg Stream B) must have passed six graduate marketing units. All other students must have passed six graduate marketing units including MKX9160

Prohibitions

MKF5270