Monash University Handbooks 2008

MKX5123 - Marketing innovation planning

6 points, SCA Band 3, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Mr Terry Grant

Offered

Caulfield First semester 2008 (Evening)
Caulfield Second semester 2008 (Evening)
Caulfield Summer semester B 2008 (Day)

Synopsis

This unit is designed to give students the ability to develop entrepreneurial business plans for new products and new ventures. The emphasis is on understanding planning from the perspective of an entrepreneur. Topics covered include: the entrepreneurial process, opportunity screening, team building, the entrepreneurial mind, financing innovation and entrepreneurship, shaping an entrepreneurial strategy, developing and presenting the entrepreneurial business plan.

Objectives

The learning goals associated with this unit are to:

Assessment

On campus - Within semester assessment: 100%
Off campus - Within semester assessment: 100%

Contact hours

3 Hours class contact or equivalent per week.

Prerequisites

Students enrolled in course code 3802 (M.Mktg Stream B) have no prerequisites. All other students must have passed MKX9160

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