Leader: Dr Sophie Feng

Offered

Caulfield First semester 2008 (Day)
Caulfield Second semester 2008 (Evening)
Clayton First semester 2008 (Day)

Synopsis

Structure, function and management of marketing channels. The role of logistics and customer service focusing on the strategic and operation decisions in inventory management, warehousing and transportation; channel design models and management of channels including the role of power. Business applications including packaged consumer goods, utilities, telecommunications, pay TV and service-based products.

Objectives

The learning objectives of this unit are to:

• describe each of the key logistics functional areas;
• discuss the notions of logistics integration and trade offs;
• analyse an organisation's supply chain structure;
• evaluate an organisation's logistics/supply chain performance.

Assessment

Within semester assessment: 50%
Examination (3 hours): 50%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

MKF1120 or MKW1120

Prohibitions

MKF2221, MKF3481