Offered
Berwick Second semester 2008 (Day)
Synopsis
An integrative experience using the theory and processes to which students have been exposed through their course. Students will further study and use campaign planning and management tools. They will create from briefs one major PR campaign with target groups involving multiple groups of stakeholders.
Objectives
The learning objectives of this unit are to:
- identify the theoretical background necessary for the development of an effective public relations campaign;
- analyse and evaluate critically a range of case studies regarding public relations campaigns;
- design and implement a public relations campaign to meet client objectives;
- demonstrate effective group/team work by contributing to the planning, research, analysis, and reporting components of a group project, and encouraging other group members.
Assessment
Within semester assessment: 70%
Examination (2 hours): 30%
Contact hours
3 Hours class contact or equivalent per week
Prerequisites
MKW3231
