Offered
Berwick Second semester 2008 (Day)
South Africa Second semester 2008 (Day)
Synopsis
An in-depth analysis of the marketing techniques that can be applied to the tourism sector.
Objectives
The learning objectives of this unit are to:
- recognise the importance of marketing to the tourism sector;
- identify the marketing methods employed by the tourism sector;
- distinguish between marketing a service and a physical good;
- analyse the marketing strategies, including segmentation, employed by the tourism sector.
Assessment
Within semester assessment: 50%
Examination (2 hours): 50%
Contact hours
3 Hours class contact or equivalent per week
Prerequisites
MKW1120 or MKF1120
Prohibitions
MKW1600