Monash University Handbooks 2008

MKW2600 - Tourism marketing

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Ms Maureen Griffiths

Offered

Berwick Second semester 2008 (Day)
South Africa Second semester 2008 (Day)

Synopsis

An in-depth analysis of the marketing techniques that can be applied to the tourism sector.

Objectives

The learning objectives of this unit are to:

Assessment

Within semester assessment: 50%
Examination (2 hours): 50%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

MKW1120 or MKF1120

Prohibitions

MKW1600

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