Monash University Handbooks 2008

MKW2252 - Crisis and risk communication

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Offered

Berwick Second semester 2008 (Day)

Synopsis

The dynamics of issues management, risk communication and crisis management in internal and external environments. Research tools and methods to assess stakeholder views and values, both for strategic planning and campaign evaluation purposes. How communication technologies can support or impede communication management.

Objectives

The learning objectives of this unit are to:

Assessment

Within semester assessment: 60%
Examination (3 hours): 40%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

MKW2251

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