Monash University Handbooks 2008

MKW2221 - Public relations principles and practice

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Offered

Berwick Second semester 2008 (Day)

Synopsis

The primary aim of this unit is to introduce students to the range and depth of contemporary theory and practice of public relations in an organisational setting.
Applications of stakeholder theory and communication theory. The contributions which public relations can make to an organisation's performance.

Objectives

The learning objectives of this unit are to:

Assessment

Within semester assessment: 70%
Examination (2 hours): 30%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

GSC1901 and MKW1220 (Arts Students undertaking courses 0002 and 1275)
MGW1100 and MKW1220 (All other Students)

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