Leader: Dr Yelena Tsarenko

Offered

Caulfield First semester 2008 (On-campus split block of classes)

Synopsis

An in-depth introduction to the critical thinking and planning required in the initial stages of a thesis or research project. Development of a literature review, research model and research proposal.

Objectives

The learning goals associated with this unit are to:

• develop an understanding of how to formulate a theoretical framework for a marketing problem/opportunity
• provide an understanding and appreciation of qualitative and quantitative research techniques
• provide an understanding of how to conduct data analysis
• develop a comprehensive case study and a comprehensive research report
• develop a capability of communicating research findings.

Assessment

Within semester assessment: 70%
Examination (2 hours): 30%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

Students enrolled in course code 3802 (Master of Marketing Stream B) have no prerequisites. All other students must pass (MKX9160 or MBA9006) and MKF9120