Monash University Handbooks 2008

MKF3121 - Marketing planning and implementation

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Ms Jane Carroll

Offered

Caulfield First semester 2008 (Evening)
Caulfield Second semester 2008 (Day)

Synopsis

The development of corporate marketing strategies; marketing planning procedure; evaluation and control in marketing planning; Australian case studies in corporate marketing planning and strategy. Concepts of product management; designing a product strategy; monitoring planning/marketing.

Objectives

The learning objectives of this unit are to:

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

MKF2111 or MKW2111, MKF2121 and MKF2131

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