Monash University Handbooks 2008

MKF2331 - Retail promotion

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Mr Michael Morrison

Offered

Not offered in 2008

Synopsis

The role of retail promotion and advertising and how it can be made more effective through advertising management, in-store marketing and promotion and direct marketing.

Objectives

The learning objectives of this unit are to:

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

MKF1120 or MKW1120

Prohibitions

MKF3461, MKW3461, MKC3460, MKW2460, MKW2211

[an error occurred while processing this directive]