MGX5181 - International business strategy

Leader: Mr Max Coulthard

Offered

Caulfield First semester 2008 (Day)
Caulfield Second semester 2008 (Day)
Caulfield Second semester 2008 (Evening)
Sunway First semester 2008 (Day)
Sunway Second semester 2008 (Day)

Synopsis

Theories of international business strategy. Topics include the relationship between environmental scanning and strategic planning; methods of developing a strategic plan; choice of foreign operation and its implications in terms of management control; strategic issues in choice of sole venture, joint venture and cooperative alliance modes; the impact of culture on strategy; regional and global integration; the role of government, entrepreneurship and innovation, corporate governance and corporate level strategy.

Objectives

The learning goals associated with this unit are to:

• describe the concepts and use the tools for competitive analysis and strategic planning in the international environment
• formulate and implement strategies for SMEs and multinational organisations in a global setting
• identify and analyse the opportunities and dangers involved in international strategic management
• evaluate the impact different types of foreign operations have on the internationalising organisation.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Contact hours

3-hour class per week, block mode

Prerequisites

Must have passed 24 credit points at 9000-level