Offered
Caulfield First semester 2008 (Day)
Synopsis
Basic introduction to research design in management; types of research designs; qualitative and quantitative data collection and measurement techniques; coding data; reliability and validity; qualitative and quantitative methods of analysis; interpreting and discussing results; structuring and writing the research report; integrating individual research into overall management literature.
Objectives
The learning objectives of this unit are to:
- critically analyse and interpret basic research designs in the management discipline;
- construct research questions grounded in a theoretical and conceptual framework;
- assess the appropriateness, types, and use of qualitative and quantitative data collection and analysis techniques as a means of investigating and answering research questions in the management discipline;
- identify, search for, and locate secondary data and knowledge relevant to management research, as well as understanding the process of generating or collecting primary data;
- develop academic writing skills appropriate to the discipline for reporting on business management research projects.
Assessment
On-campus - Within semester assessment: 50%
Final examination (3 hours): 50%. Off-campus - Within semester assessment: 50%
Final examination (3 hours): 50%
Contact hours
2-hour lecture and 1-hour tutorial per week
Prerequisites
Acceptance into BBus (Hons), BCom (Hons), MPhil (Prelim)
Prohibitions
BEW4000