Leader: Dr Vaughan Reimers

Offered

Gippsland First semester 2008 (Day)

Synopsis

This unit comprises part of the Bachelor of Sports Promotion and Event Management. It is designed to provide students with an understanding of, and ability to manage, the diverse array of activities necessary to effectively manage sporting events. This includes the financial components of event management, the ability to plan, implement and present sporting events, and the ability to effectively integrate and satisfy the needs of external stakeholders such as sponsors, media, community, and guests.

Objectives

The learning objectives of this unit are to:

• develop and apply objectives and strategies for sporting events;
• describe and demonstrate the planning process for sporting events;
• identify cost and revenue streams for sporting events;
• demonstrate how to manage relationships with host cities, venues, sponsors, the media, the community and guests;
• explain and demonstrate how to manage unexpected situations.

Assessment

Within semester assessment: 50%
Examination (3 hours): 50%

Contact hours

3 hours class contact

Prerequisites

MGW1010 and MKW1120