Leader: Dr Ali Haidar

Offered

Gippsland First semester 2008 (Off-campus)

Synopsis

Introduction to the recent literature of strategic management. Issues include strategy and the environment; business and corporate level strategy; strategic quality and change; structure and culture; evaluation and control; leadership and change management; ethics; and global strategies. Strategic management models and tools, traditional and computerised, for gathering and interpreting key organisational and environmental data to propose and justify alternative courses of strategic action.

Objectives

The learning goals associated with this unit are to:

• compares strategic management models with actual experiences;
• identifies the factors that influence managing strategies;
• outlines a practical approach to formulate and implement strategies;
• debates the factors that lead to strategy success and failure.

Assessment

Within semester assessment: 100%

Prerequisites

MGG9370

Prohibitions

MGX9761