Leader: Dr Quamrul Alam

Offered

Caulfield First semester 2008 (Day)
Caulfield First semester 2008 (Evening)
Caulfield Second semester 2008 (Day)

Synopsis

Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative positIon of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.

Objectives

The learning objectives of this unit are to:

• identify and explain the core concept of strategic management;
• explain and analyse the relationships between strategy formulation, strategy implementation and strategy evaluation;
• summarise the main differences between corporate, business and functional strategies;
• apply the strategy concepts and tools in analysing the factors affecting strategy implementation and evaluation;
• critically analyse the usefulness of e-business strategy, corporate social responsibility, and strategy in the public sector organisations.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Contact hours

Three hours of class contact

Prerequisites

Completion of 72 credit points.

Prohibitions

MGC3110, MGW3401