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MGC2110 - Principles of strategic management6 points, SCA Band 3, 0.125 EFTSLUndergraduate Faculty of Business and EconomicsLeader: Dr Linda McGuireOfferedClayton First semester 2008 (Day) SynopsisThis unit introduces students to the language, concepts and theories of strategic management. Different perspectives on the nature of strategic management lead to competing theories and debates about what enterprises should do to sustain and improve performance. Students are introduced to key debates in the strategic literature and the practical implications for problem solving in order to develop their skills in critical thinking. Objectives
The learning objectives of this unit are to:
Assessment
Within semester assessment: 40% Contact hoursThree hours of class contact Prerequisites |