Clayton Second semester 2008 (Day)
Strategic design of productive systems. Productive systems models and assumptions. Corporate advantage: SWOT analysis, generic competitive strategies. Marketing, market segmentation, product life cycle, and portfolio analysis, marketing mixes. Manufacturing: process technology, product process match, and process configuration. Quality designs, lead-time and value adding operations design. Human resources, categories, attributes. Innovation; production, process sources. Financial structures, growth limits, capital investment, and cost-benefit analysis. Performance appraisal; overall technical and financial performance of productive systems.
Individual assessment including examination (3 hours): 70%
Group assignments: 30%
22 lecture hours and 22 hours laboratory/practice classes
IND4312