Clayton Second semester 2008 (Flexible)
This unit introduces GIS for business and social science applications, and discusses its relevance, basic principles, techniques and practice in the field of geodemographics, marketing and service planning. It focuses on geocoded data bases that refer to spatial heterogeneity in the social environment. Cases studies and hands-on practice allow students to gain experience in the use of GIS in census data analysis, business and service planning. Issues of data quality, time series compatibility, statistical mapping and spatial analysis will be examined in theory, and applied in practical work.
Assignment (2,500) : 25%
Practical examination plus exercises : 50%
Unseen written theory exam : 25%