GSB9100 - Research commercialisation planning

Leader: Max Coulthard

Offered

Caulfield Second semester 2008 (Day)

Synopsis

This unit will cover the business planning process required to bring research ideas, inventions and innovations to market. This includes feasibility studies, market research, intellectual property protection, risk management, strategic direction and functional planning including the marketing plan, financial plan, human resources plan, quality plan, structure and operations plan, systems and contingency planning, plus planning for growth , succession and sale.

Objectives

The learning goals associated with this unit are to:

• conduct a feasibility study on a selected research project (either team or individual basis);
• develop the strategic direction component of the business plan covering environmental scanning, mission/vision; objective setting, strategy options and legal /management structure;
• develop the functional operations component of the business plan covering marketing, human resources, operations and finance;
• develop the systems and growth component of the business plan covering quality, information technology, innovation management and protection, growth and life cycle planning, risk management and control systems;
• conduct a feasibility study on a selected research project (either team or individual basis);
• develop the strategic direction component of the business plan covering environmental scanning, mission/vision; objective setting, strategy options and legal/management structure.

Assessment

Within semester assessment: 100%

Contact hours

3 contact hours

Prerequisites

NIL

Co-requisites

BTX9120