Monash University Handbooks 2008

ETF5500 - Survey data analysis

6 points, SCA Band 2, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Dr Ann Maharaj

Offered

Caulfield Second semester 2008 (Day)

Synopsis

Adopts a very practical approach to introducing multivariate statistical techniques currently popular in analysis of business and marketing survey data. Main topics: review of statistical tools, factor analysis, structural equation modelling, cluster analysis, discriminant analysis, correspondence analysis and multivariate analysis of variance. Use of SPSS software. Case studies and exercises will be drawn from diverse areas of the business world.

Objectives

The learning goals associated with this unit are to:

Assessment

Within semester assessment: 50%
Examination (2 hours): 50%

Contact hours

One 2-hour lecture and one 1-hour laboratory session per week

Prerequisites

Students must be enrolled in course codes 3816 or 3822 OR must have passed ETX2121 or ETX2111 or MBA9007.

Prohibitions

ETC3500/MKC3500, ETF3500/MKF3500

[an error occurred while processing this directive]