Leader: Berwick: Dr Gennadi Kazakevitch; Gippsland: Dr Svetlana Maslyuk
Offered
Berwick Second semester 2008 (Day)
Gippsland Second semester 2008 (Day)
Gippsland Second semester 2008 (Off-campus)
Sunway Second semester 2008 (Day)
Singapore Second semester 2008 (Off-campus)
South Africa Second semester 2008 (Day)
Synopsis
This subject reviews the contemporary microeconomic principles in the context most relevant to business people. Market processes, demand patterns, cost structures, market conditions, pricing policies, and the impact of regulation on business decisions are discussed. Cases and problems from the prescribed text, Australian media, and on-line resources illustrate how economic concepts can be applied to specific industries. Analytical techniques and quantitative tools link the concepts to measurement and managerial decision-making.
Assessment
Within semester assessment: 30%
Examination (2 hours): 70%
Contact hours
3 hours per week
Prerequisites
ECW1101
